Actives

Niacinamide
A well-studied, easy-going vitamin that helps skin look more even, smoother and less shiny.
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Retinol and retinal
The best-known vitamin A ingredient for smoother-looking skin, used at low levels and introduced gradually.
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Vitamin C
A brightening antioxidant that helps skin look more radiant and even, available in pure and stable forms.
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Hyaluronic acid
A moisture-binding molecule that helps skin look plumper and feel hydrated, suited to nearly everyone.
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Salicylic acid
An oil-loving exfoliating acid that helps pores look clearer and oily, blemish-prone skin look smoother.
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Glycolic acid
The smallest alpha hydroxy acid, used to smooth rough texture and bring back a brighter-looking surface.
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Azelaic acid
A multi-tasking acid that helps blemish-prone and redness-prone skin look clearer and more even.
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Tranexamic acid
A gentle tone-evening ingredient that helps stubborn dark marks and patchiness look less noticeable.
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Ceramides
Skin-identical lipids that help dry or sensitive skin feel softer, smoother and more comfortable.
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Peptides
Short chains of amino acids that act as messengers, helping skin look firmer and smoother over time.
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Centella asiatica
A soothing plant extract, known as cica, that helps stressed or easily reddened skin feel calmer.
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Panthenol
A soothing provitamin that helps skin hold moisture and feel comfortable, in almost any product type.
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Bakuchiol
A plant-derived ingredient often chosen as a gentler alternative to retinol for smoother, more even-looking skin.
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Squalane
A lightweight, skin-friendly oil that softens and moisturises without feeling greasy, suited to most skin types.
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Lactic acid
A gentler alpha hydroxy acid that smooths and brightens while also helping skin hold on to moisture.
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Zinc oxide
A white mineral filter that covers UVB and long UVA rays, suited to sensitive skin and children.
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Titanium dioxide
A mineral filter strong in UVB and short UVA, usually paired with zinc oxide in mineral sunscreens.
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Avobenzone
A long-standing UVA filter in Australian chemical sunscreens; strong long-UVA cover but it needs stabilising.
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Octocrylene
A photostable liquid UVB filter that stabilises avobenzone, now often left out over benzophenone and allergy concerns.
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Homosalate
A liquid UVB filter common in Australian sunscreens, now under TGA review for possible concentration limits.
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Bemotrizinol
A photostable broad-spectrum filter covering UVB and UVA, central to modern Australian and European sunscreens.
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DHHB
A photostable long-UVA filter that can replace avobenzone, giving steady UVA protection without stabilisers.
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Ethylhexyl triazone
A photostable UVB filter that lifts SPF at low levels, suited to light, modern sunscreen textures.
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Bisoctrizole
An organic filter supplied as tiny particles in water, giving photostable broad-spectrum cover and steadier avobenzone.
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Vitamin E
An oil-soluble antioxidant that keeps sunscreen oils fresh and leaves skin feeling soft and conditioned.
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Octisalate
A mild liquid UVB filter mainly used to dissolve other filters and smooth the feel of sunscreens.
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Bisabolol
A plant-derived compound, first found in chamomile, that helps sunscreens and after-sun feel gentle and comfortable.
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Urea
A skin-identical moisturiser that softens rough, dry skin on elbows, knees, heels and hands.
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Caffeine
A familiar, fast-absorbing ingredient used in scalp care for fuller-looking hair and body care for firmer-looking skin.
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Hydrolysed keratin
Small protein fragments that cling to damaged hair, helping it feel stronger, smoother and less prone to breakage.
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Shea butter
A rich, plant-based butter that softens and cushions dry skin and helps hold in moisture.
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Colloidal oatmeal
Finely milled oats that soothe and protect dry, sensitive skin, including baby skin.
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Glycerin
A clear, plant-derived humectant that draws water into skin; the backbone of moisturisers, washes and hand creams.
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Piroctone olamine
A widely used scalp-care ingredient that helps control visible flaking; a common alternative to zinc pyrithione.
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Aloe vera
The clear inner-leaf gel of the aloe plant, used to hydrate, cool and refresh skin, especially after sun.
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Allantoin
A gentle skin-conditioning ingredient that helps dry, rough skin feel softer and more comfortable.
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Argan oil
A silky Moroccan kernel oil used to soften skin, tame frizz and add shine to hair.
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Biotin
A B vitamin with strong shopper appeal for hair, but little evidence it helps when applied topically.
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Menthol
The cooling compound from mint, used for a fresh, tingling feel in scalp, foot and body care.
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Zinc pyrithione
A long-established scalp-care active that helps control visible flaking, used in rinse-off shampoos for decades.
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Tea tree oil
A native Australian essential oil with a fresh, medicinal scent, used in clarifying skin, scalp and body care.
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Kakadu plum
A northern Australian bush fruit naturally rich in vitamin C, used for brighter, more even-looking skin.
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Macadamia oil
A light, silky oil from Australia's native nut, rich in palmitoleic acid and slow to go rancid.
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Lemon myrtle
A native rainforest leaf with a bright lemon scent, used in fresh, cleansing body and hand care.
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Finger lime
Native 'caviar lime' extract with natural fruit acids, used for gentle exfoliation and smoother, brighter-looking skin.
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Davidson plum
A tart, deep-purple rainforest plum rich in anthocyanin antioxidants, used for radiant-looking skin and natural colour.
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Tasmanian pepperberry
A native mountain pepper extract used to calm the look of redness and comfort reactive skin.
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Eucalyptus oil
A cooling, fresh native essential oil used in body washes, foot care and invigorating scalp products.
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Quandong
A bright red desert peach whose extract carries antioxidant polyphenols; evidence is lab-based only.
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Desert lime
A tiny, tangy outback lime rich in vitamin C, used in fresh-scented face and body products for a brighter look.
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Wattleseed
A roasted native acacia seed with a coffee-chocolate aroma; in skin care it is mainly a story ingredient.
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Lilly pilly
A small, spicy rainforest berry rich in anthocyanins, used for antioxidant care and a native story.
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