Shampoos, conditioners, masks, oils and styling creams, developed and filled in Melbourne for brands that treat the scalp and the lengths as separate jobs.
Brief usCombinations we know work: a formulation from the catalogue and the actives it carries well.
Piroctone olamine helps control visible flaking while salicylic acid loosens flakes already there. Piroctone at 1% or less keeps the formula open to the EU, where zinc pyrithione is banned.
Squeeze bottleKeratin fragments bind where hair is most damaged, argan oil smooths the cuticle and panthenol helps hair hold moisture. Masks run thick, so they are piston-filled into jars.
Conditioner and hair maskOil-in-water emulsion+
Hydrolysed keratinreinforces damaged hair+
Argan oilsmooths the cuticle+
Panthenolholds moisture
JarCaffeine at 2% is the usual choice for fuller-looking hair, and panthenol conditions the scalp. Niacinamide helps hold 2% caffeine in solution, and the formula is cold-tested for crystals.
Scalp serumAqueous gel+
Caffeinehelps hair look fuller+
Niacinamidekeeps caffeine dissolved+Panthenolconditions the scalp
Dropper bottleMacadamia oil, slow to go rancid, carries argan oil for shine and frizz control, and vitamin E keeps both fresh. Amber or opaque packs keep light off the argan.
Hair oil or serumAnhydrous+
Macadamia oilsoftens and smooths+Argan oiltames frizz, adds shine+
Vitamin Ekeeps the oils fresh
Pump bottleShea butter and macadamia oil soften curls and tame frizz, with panthenol for a conditioned feel. Hold and humidity resistance are tested, and softer curl creams go into tubes.
Styling creamOil-in-water emulsion+
Shea buttersoftens curls+Macadamia oiltames frizz+Panthenolconditions the lengths
TubeTea tree and eucalyptus oils leave the scalp feeling clean and fresh, in a mild syndet base rather than soap. The bar is extruded and stamped, not filled, so there is no bottle.
BarWhat each one does, how well it works and how we formulate with it.
A widely used scalp-care ingredient that helps control visible flaking; a common alternative to zinc pyrithione.
[+] Learn moreSmall protein fragments that cling to damaged hair, helping it feel stronger, smoother and less prone to breakage.
[+] Learn moreA silky Moroccan kernel oil used to soften skin, tame frizz and add shine to hair.
[+] Learn moreA familiar, fast-absorbing ingredient used in scalp care for fuller-looking hair and body care for firmer-looking skin.
[+] Learn more
A long-established scalp-care active that helps control visible flaking, used in rinse-off shampoos for decades.
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An oil-soluble exfoliant that loosens flakes and keeps follicles clear, the scalp-side cousin of the skin care active.
[+] Learn moreA light, silky oil from Australia's native nut, rich in palmitoleic acid and slow to go rancid.
[+] Learn moreA rich plant butter that softens and seals dry, coarse lengths without weighing fine hair down at low levels.
[+] Learn moreProvitamin B5, a humectant that helps hair and scalp hold moisture and adds slip to conditioners.
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A native Australian essential oil with a fresh, medicinal scent, used in clarifying skin, scalp and body care.
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A cooling, fresh native essential oil used in body washes, foot care and invigorating scalp products.
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The cooling compound from mint, used for a fresh, tingling feel in scalp, foot and body care.
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A B vitamin with strong shopper appeal for hair, but little evidence it helps when applied topically.
[+] Learn moreEvery base we develop and fill for hair care.
ShampooSurfactant systemA foaming hair and scalp cleanser based on surfactants, often with light conditioning built in.Conditioner and hair maskOil-in-water emulsionA creamy rinse-off formula that smooths, detangles and softens hair; masks are thicker and richer.Hair oil or serumAnhydrousA leave-in oil or silicone blend that smooths frizz, adds shine and helps protect ends.Styling creamOil-in-water emulsionA leave-in cream that adds soft hold, defines texture and tames frizz without stiffness.
Dry shampooPowderA waterless powder, shaken or sprayed onto roots, that absorbs oil and refreshes hair between washes.Squeeze bottles, pumps and refill pouches for shampoos and conditioners, jars and tubes for masks and styling creams, droppers for scalp serums.
| Anti-dandruff | In Australia, anti-dandruff shampoos stay cosmetic only if they claim to control dandruff by cleansing, moisturising, exfoliating or drying the scalp; antifungal claims make them therapeutic. |
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| Zinc pyrithione | Unscheduled in Australian scalp products at 2% or less with the TGA's advisory statements, but banned in EU and GB cosmetics, and NZ treats its dandruff shampoos as medicines. |
| Hair growth | Fuller-looking hair is a cosmetic claim, but promoting hair growth or reducing hair loss makes a caffeine or biotin product a therapeutic good that needs ARTG entry. |
| Aerosols | Aerosol dry shampoos are Class 2 dangerous goods under the ADG Code, and propellant needs impurity limits, as benzene traced to propellant led to recalls in 2021. |
| United States | US dandruff claims make a shampoo an OTC drug with a Drug Facts panel, and piroctone olamine is not in the monograph, so it cannot carry those claims there. |
Tell us the hair type, the claims and the markets. We come back with a formulation path and a sample plan.
