Baby balm tube and jar

Baby & mum

Baby washes, nappy balms, lotions and pregnancy body care, developed and filled in Melbourne around fragrance-free formulas and ingredients with a long record in infant care.

Brief us

Starting points

Combinations we know work: a formulation from the catalogue and the actives it carries well.

Pregnancy body oil

Squalane gives a light, non-greasy slip for daily massage, with bisabolol for comfort on dry skin during pregnancy. Waterless, so it usually needs no preservative, backed by an ISO 29621 risk assessment.

Packaging
Pump bottle
Fill
Cold
pH window
—
Good for
Dry skin, skin during pregnancy, sensitive skin, rough texture

Oat cleansing bar

Mild synthetic surfactants instead of soap keep the bar near skin pH, with colloidal oatmeal and shea butter to leave skin soft. Low water activity means it usually needs no preservative.

Packaging
Bar
Fill
—
pH window
5.5–7
Good for
Sensitive skin, dry skin, baby skin, bath time

Actives for baby & mum

What each one does, how well it works and how we formulate with it.

All 12 baby & mum actives

Formulations for baby & mum

Every base we develop and fill for baby & mum.

All formulations

Packaging

Pump and squeeze bottles for washes and lotions, tubes and jars for balms, an airless pump for the comfort cream, paper wrap for the bar.

Pump bottle
Squeeze bottle
Tube
Airless pump
Jar

Good to know

Nappy rash claimsNappy balms that only claim to moisturise and protect are cosmetics; nappy rash claims make them therapeutic. Barrier-only products are exempt from ARTG entry but are still TGA-regulated for quality, labelling and advertising.
Tear-free claims'Tear-free', 'hypoallergenic' and 'dermatologist tested' need supporting studies under Australian Consumer Law, and a tear-free claim on a baby wash needs an eye-tolerance study.
Eczema claims'Soothes dry skin' is cosmetic, but claims to treat or relieve eczema, rashes or dermatitis, or eczema imagery, can make it therapeutic; US oatmeal eczema labels do not transfer.
PreservationWater-based baby products need a preservative system suited to infant use, challenge tested to ISO 11930; waterless balms are backed by an ISO 29621 risk assessment.
Stretch marks'Prevents stretch marks' needs evidence and may make a product therapeutic; 'moisturises skin as it stretches' keeps it cosmetic.

Related

Have a baby & mum brief?

Tell us the product, the age group and the market. We come back with a gentle formulation path, a testing plan and samples.

Submit a brief